Meaghan is a financial services customer journey expert, strategic researcher, and product adviser. She has worked with dozens of global financial institutions, startups and company builders to provide them with the competitor and market analysis, product development ideation and digital strategic direction. 

Highlights of per previous roles include:

  • Co-Founder and Head of Research - 11:FS

  • Associate Director - Mapa Research (Informa)

  • Senior Research Executive, Financial and Professional Services - FreshMinds

She is a well-known keynote speaker at events across the globe, she is a strong believer in innovating via a-customer-jobs-to-be-done framework and emphasises the role of cultural nuances in financial services product development. Meaghan is based in Berlin and an avid world traveller, having spent time in over 70 countries.