Innovation is meaningless without implementation. 


Build, Buy or Collaborate?

Businesses across the globe are embracing the opportunities offered by emerging digital innovation 

As talent is scarce, often build is not the right answer. Businesses are seeking qualified partners to support them in their evolution. If in the past the list of suitable partners was short and well-defined, today businesses face many more choices than ever before.

Pacemakers was created to professionalise the process through which businesses identify and engage with the best partners to collaborate with or even acquire.

We provide our clients with the confidence of knowing that their decisions are well-informed based on high quality ad-hoc research and supported by the experience of real change practitioners.





Our Process


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Map Needs

We begin with in-depth interviews with stakeholders to identify the characteristics of the end goal. Understanding our clients’ objectives, circumstances and experience enables us to identify which set of skills are required to deliver the best outcome.


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Identify Targets

We build a custom taxonomy of the relevant ecosystem based on our clients’ requirements, providing a real whole-of-market perspective when making decisions. We leverage advanced search and data analytics to extract and analyse profiling data to rate and score how targets meet client requirements.


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Engage Partners

We provide our clients with detailed profiles of the partners most suited to their need. We then support our clients to engage with the selected partners to select the ideal partner with the awareness that their decision is a whole-of-market perspective.




Core Principles

We base our offering on four pillars…

Our proposition is focussed on delivering value in the most timely and cost effective format. We aim to provide our clients with a comprehensive perspective on selecting the acquisition targets, partners or suppliers best suited to their requirements.


Personalised Approach

The ideal partner is one that offers the best fit with our clients’ requirements. We use client-specific taxonomies  to categorise any digital FS ecosystem, to ensure the selected providers are those with the best possible fit.

Whole of Market view

We review and evaluate providers of digital financial services solutions worldwide and offer a whole-of-market view of emerging technologies. We enhance this data with the insight of C-suite and Partner level advisors. 

Network of Specialists

Our team has proven track records in driving large scale digital transformation, gained by working with financial services firms that range from finTech start-ups to global multinational banks and everything in between. We are continually investing in the extensive networks of our senior team.

Truly Independent Advice

We do not have our own digital solutions to push. Our only objective is to enable our clients to find the best partner for the task at hand. Our client fees are our only income and that guarantees our independence.



Our Perspective


Unlike many other advisors we have opinions. And we like these to be challenged - so we often write articles and speak publicly.


Is the EU the FinTech Superpower?

FinTech Vs Commercial & Investment Banking

Are Bank & FinTech Actually Best Friends?

Is Big Tech The Next Challenger Bank?

Digital transformation in banking

Is it a mission impossible?

Our Clients

These are some of the clients we have served in the recent months.

Change is the law of life and those who look only to the past or present are certain to miss the future.
— John F. Kennedy